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[The Guardian] Coca-Cola Australia: World without waste

[The Guardian] Coca-Cola Australia: World without waste

The latest figures suggest that by 2050, if left unmanaged, the weight of plastic in the ocean will be more than the weight of fish. We have all seen the environmental impact: footage of floating trash islands and sea life suffocated by our rubbish.

But what if the problem isn’t actually the plastic? What if it’s the way we think about it?

A no-waste economy is possible…

[The Guardian] Coca-Cola Australia: How do we solve the plastic waste crisis?

[The Guardian] Coca-Cola Australia: How do we solve the plastic waste crisis?

The world has a plastic problem. About eight million tonnes of it ends up in the ocean every year, and the Great Pacific Garbage Patch covers an estimated area the size of Queensland. So much plastic ending up where it does not belong is at the heart of the problem.

It is because of this global failure to keep plastic in its rightful place in the recycling loop that we are seeing a global push led by individuals, NGOs, governments and companies – including major players such as Coca-Cola – towards minimising single-use plastic, improving recyclability and encouraging recycling by consumers, with a view to making single-use plastic a thing of the past.