Packaging sustainability claims: why they fail internal approval (and how to fix it)
Packaging sustainability claims should be straightforward. If your product is doing good, you should be able to say it. But inside most organizations, it’s rarely that simple. Marketing wants bold messaging. Sustainability teams want accuracy. Legal wants zero risk. The result is often the same: delays, watered-down claims, or no claims at all. If your […]
What plastic credit auditors look for: A guide for compliance leads
As a Compliance Manager, it’s helpful to know what third-party auditors check during an actual on-site audit. When you’re deciding to purchase plastic credits, understanding how projects are audited can give you confidence that plastic credit projects meet regulatory compliance standards. I’m a project manager for plastic credit projects under the Verra Plastic Waste Reduction […]
Sustainability is now imposed. Leadership is still a choice.
In 2025, sustainability is no longer an aspirational idea reserved for annual reports or brand manifestos. It has become a structural requirement, embedded in regulation, scrutinised by regulators, and increasingly assessed by consumers who expect evidence, not intention. For brands navigating plastic packaging, EPR compliance, and sustainability commitments, this marks a decisive shift: Regulation has […]
Design for Recyclability 2026: New material, label & additive restrictions
The 2025 EU PPWR (Packaging Waste Regulation) has ushered in a ‘packaging renaissance’, where packaging is being designed for both consumer appeal and recyclability. For brands selling into the EU, design for recyclability is now a compliance requirement, not a future ambition. Decisions made in 2026 will determine whether packaging can legally remain on the […]