The business case for purpose: how credible impact drives brand growth, trust, and performance
Let’s get one thing out of the way: business purpose isn’t a brand “nice-to-have” anymore. Not because people suddenly got nicer, but because the market has changed. Consumers now expect brands to carry more of the sustainability load than individuals do. In NielsenIQ’s 2023 sustainability research, 46% of respondents said brands are most responsible for […]
Retrouvé’s Commitment to Sustainability: How Brands are Driving Impact Through Partnerships
At Plastic Collective, we believe that real change happens when brands take meaningful action to address their plastic use. Our mission is to empower companies to manage plastic responsibly and work towards a sustainable, circular economy. One of the standout brands leading the way in this effort is Retrouvé, a luxury skincare brand committed to […]