Packaging sustainability claims: why they fail internal approval (and how to fix it)
Packaging sustainability claims should be straightforward. If your product is doing good, you should be able to say it. But inside most organizations, it’s rarely that simple. Marketing wants bold messaging. Sustainability teams want accuracy. Legal wants zero risk. The result is often the same: delays, watered-down claims, or no claims at all. If your […]
Plastic Credits: Safeguarding against “greenwashing” and false company eco-friendly / ESG claims
“Greenwashing”, or the exaggeration of claims by companies about their environmental, social and governance (ESG) achievements, is a growing problem in the ESG industry. Under pressure from consumers, shareholder and environmental groups, regulators are now looking at tightening rules when talking about environmental claims such as sustainability or neutral emissions[1]. To instill integrity and counter greenwashing claims in plastic credit programs (such […]
3 Questions Every Sustainability Professional Should Ask: Getting a Holistic View of your Products’ Impact
As a sustainability professional, we see more and more frameworks being introduced – each promises a direct path to positive impact. But which, out of hundreds of options, is the right path forward for your unique brand? We hear such questions a lot in the plastic solutions space. Regardless of whether you sit in cosmetics, […]