Sustainability is now imposed. Leadership is still a choice.
In 2025, sustainability is no longer an aspirational idea reserved for annual reports or brand manifestos. It has become a structural requirement, embedded in regulation, scrutinised by regulators, and increasingly assessed by consumers who expect evidence, not intention. For brands navigating plastic packaging, EPR compliance, and sustainability commitments, this marks a decisive shift: Regulation has […]
Why plastic recovery matters now and why voluntary action is the new marker of leadership
In any conversation about sustainable packaging or extended producer responsibility (EPR), clarity is essential: plastic recovery is not a compliance mechanism. It does not reduce regulatory obligations or satisfy requirements under the PPWR. Yet this is exactly what makes it increasingly relevant. A growing number of brands now see plastic recovery not as a regulatory […]