Packaging sustainability claims: why they fail internal approval (and how to fix it)
Packaging sustainability claims should be straightforward. If your product is doing good, you should be able to say it. But inside most organizations, it’s rarely that simple. Marketing wants bold messaging. Sustainability teams want accuracy. Legal wants zero risk. The result is often the same: delays, watered-down claims, or no claims at all. If your […]
What long-term plastic responsibility looks like: August and Plastic Collective’s partnership
In a moment where sustainability claims are increasingly questioned, the brands that stand out are no longer the loudest. They are the most consistent. Plastic responsibility today is not defined by a single campaign or perfectly recyclable material. It is defined by what a company does over time: how it reduces plastic at source, how […]
Design for Recyclability 2026: New material, label & additive restrictions
The 2025 EU PPWR (Packaging Waste Regulation) has ushered in a ‘packaging renaissance’, where packaging is being designed for both consumer appeal and recyclability. For brands selling into the EU, design for recyclability is now a compliance requirement, not a future ambition. Decisions made in 2026 will determine whether packaging can legally remain on the […]
Short-Term Quick Wins for Brands: Using Plastic Better with the 3 R’s
For brands ready to make a positive impact on the global plastic pollution crisis, starting with short-term quick wins is the way to go. At Plastic Collective, we’ll guide you through the 3 R’s quick wins: Report, Recover, and Recycle. These short-term actions help you take immediate steps toward using plastic better while also setting […]
Transforming Food and Beverage Brands: Strategies for Reducing Plastic Impact
The global food and beverage industry generates a staggering amount of plastic waste, significantly contributing to plastic pollution and environmental degradation. Over 380 million tons of plastic are produced globally each year, with plastic packaging alone accounting for 36% of this total. Tragically, only 9% of plastic waste has ever been successfully recycled, leaving billions […]
Transforming Beauty: How to Make Your Cosmetic Brand More Sustainable
The beauty industry is under a magnifying glass, and for good reason. This sector generates over 120 billion units of packaging annually, most of which isn’t recyclable and ends up polluting the environment. Plastic packaging is particularly problematic, with an estimated 11 million metric tons of plastic entering the oceans each year, a figure projected to triple by 2040 […]
Certified Standard Logos for Biodegradable & Compostable Plastics
The Home Compostable verification logo helps consumers clearly identify and differentiate packaging materials as home compostable and biodegradable. Since the demands for environmentally friendly packaging increases, companies are ambitiously developing new packaging designs which are home compostable. With this change in the industry market, consumers are encouraged to ‘keep up the date’ with the latest […]