Why plastic recovery matters now and why voluntary action is the new marker of leadership
In any conversation about sustainable packaging or extended producer responsibility (EPR), clarity is essential: plastic recovery is not a compliance mechanism. It does not reduce regulatory obligations or satisfy requirements under the PPWR. Yet this is exactly what makes it increasingly relevant. A growing number of brands now see plastic recovery not as a regulatory […]
COP30 brand takeaways from Belém: what matters for packaging EPR and plastic recovery
Belém, the host city of COP30, has become a vivid symbol of climate disruption. From extreme heat to deforestation and plastic waste pollution flooding low-lying communities, Belém shows the consequences of the linear “take–make–dispose” model at full scale. For brands working in sustainable packaging, these realities make COP30 a turning point. As Brazilian Indigenous groups […]
