Why plastic recovery matters now and why voluntary action is the new marker of leadership

Why plastic recovery matters now and why voluntary action is the new marker of leadership In any conversation about sustainable packaging or extended producer responsibility (EPR), clarity is essential: plastic recovery is not a compliance mechanism. It does not reduce regulatory obligations or satisfy requirements under the PPWR. Yet this is exactly what makes it […]

COP30 brand takeaways from Belém: what matters for packaging EPR and plastic recovery

Belém, the host city of COP30, has become a vivid symbol of climate disruption. From extreme heat to deforestation and plastic waste pollution flooding low-lying communities, Belém shows the consequences of the linear “take–make–dispose” model at full scale. For brands working in sustainable packaging, these realities make COP30 a turning point. As Brazilian Indigenous groups […]