How plastic neutral certification works
Your brand can be certified plastic neutral in five simple steps:
- We verify your plastic footprint in tonnes of plastic used per year.
- We advise strategies for you to use plastic better.
- We arrange a partnership between you and our projects who collect and recycle plastic waste on your behalf.
- You buy plastic credits from the project partner equivalent to your plastic footprint.
- You are certified plastic neutral as you have collected and recycled plastic waste equivalent to your plastic footprint.
Partner with high impact projects
Your project partner is carefully vetted, monitored and independently audited to ensure they make the environmental impact you require.
All projects are certified under the globally recognised Verra Plastic Waste Reduction Standard so they operate in compliance with a strict set of operational procedures, accounting standards and worker safeguards. All projects are independently audited every year to ensure ongoing compliance.
Telling your plastic sustainability story
Your Plastic Neutral Certification lets you clearly and credibly promote your status as a sustainable plastic brand.
We have a structured program to walk you through the Corporate Guidelines for Plastic Stewardship so you can build a green-wash-free marketing and communications strategy including claims, media materials and best practises. We also provide you an extensive Communications Toolkit so your in house marketing team can execute an effective and affordable marketing program.
The Global Plastic Problem
The benefits of becoming Plastic Neutral
Take Control of
your Plastic Waste
Being Plastic Neutral means you have a net zero impact on plastic waste entering the environment and plastic being unrecycled.
Make Immediate
Environmental Impact
By partnering with a recycling project they can get to work immediately removing plastic from the environment on your behalf.
Send a Clear Message
to your Consumers
Show your consumers that you are taking responsibility for the plastic you use so they can enjoy your product knowing it does not negatively impact the environment.
Case Study:
Pacifica Beauty Cosmetic Company
Pacifica Beauty has built its successful cosmetic range around the principle of doing the right thing for the environment.
Since 2021 we have partnered with the Asase Project in Ghana Africa to help them expand their activities to collect and recycle plastic waste from this high leakage area. Through Asase, we support their team of female waste pickers who have been lifted out of poverty and stop plastic waste entering the oceans. Through our partnership, every year we support the collection and recycling of plastic equivalent to the amount we use as a brand.
