Packaging sustainability claims: why they fail internal approval (and how to fix it)
Packaging sustainability claims should be straightforward. If your product is doing good, you should be able to say it. But inside most organizations, it’s rarely that simple. Marketing wants bold messaging. Sustainability teams want accuracy. Legal wants zero risk. The result is often the same: delays, watered-down claims, or no claims at all. If your […]
COP30 after Belém: Why verified plastic recovery will matter more in 2026 corporate reporting
Delegates of COP30 in Belém demanded ‘roadmaps’ to lead the world away from fossil fuels and to prevent deforestation. While the roadmaps didn’t fully materialize by the end of COP30, they are expected in mid- 2026. The concept of a roadmap is powerful, since it illustrates a vision with clear steps for achieving an extraordinarily […]