The business case for purpose: how credible impact drives brand growth, trust, and performance
Let’s get one thing out of the way: business purpose isn’t a brand “nice-to-have” anymore. Not because people suddenly got nicer, but because the market has changed. Consumers now expect brands to carry more of the sustainability load than individuals do. In NielsenIQ’s 2023 sustainability research, 46% of respondents said brands are most responsible for […]
Sustainability is now imposed. Leadership is still a choice.
In 2025, sustainability is no longer an aspirational idea reserved for annual reports or brand manifestos. It has become a structural requirement, embedded in regulation, scrutinised by regulators, and increasingly assessed by consumers who expect evidence, not intention. For brands navigating plastic packaging, EPR compliance, and sustainability commitments, this marks a decisive shift: Regulation has […]
When waste management systems fail, workers pay the price
There is a hard truth at the heart of the global waste management conversation that rarely gets the attention it deserves. When waste systems fail, the consequences are not abstract nor theoretical. They are borne by people by workers whose bodies absorb the risk long before the rest of society feels any disruption. The landfill […]
World Pollution Prevention Day: How high-quality recovery reduces plastic leakage
Prevention begins before pollution exists World Pollution Prevention Day may have passed, but its message is still urgent. Every year, millions of tonnes of plastic escape into our oceans, rivers, and coastlines. Behind every statistic is a real place: a fishing village, a mangrove-lined shore, a child who plays near the water. And while the […]
Recycling vs. Recovery: The critical plastic gap America Recycles Day overlooks
Every year on November 15th, the U.S. observes America Recycles Day, a positive moment celebrating household recycling efforts. But what if this day is only telling half the story? What if the most critical gap isn’t whether consumers rinse and sort, but whether the recovery systems exist globally to close the loop? In other words: […]
Offset Foundation & Plastic Collective: Tackling carbon and plastic pollution together
What if your company could address climate change and plastic pollution at the same time with verified results and visible proof? That’s the idea behind the partnership between The Offset Foundation and Plastic Collective. Together, we’re helping businesses reduce, recover, and report on both their carbon and plastic footprints through certified impact programs that make […]
Cozycove & Plastic Collective: A partnership driving certified plastic impact
A partnership driving certified plastic
impact
Beyond World Habitat Day: How plastic recovery protects homes, not just oceans
Every year on October 6, the world marks World Habitat Day. It’s a moment to reflect on the state of our towns, cities, and communities. It’s a reminder that a safe home is not just a roof over our heads, but the right to live in a clean, healthy environment. But as the day passes, […]
Lives transformed: The human side of brand-led plastic recovery
Asase Foundation – Cashit! Ghana: Women leading Accra’s fight against sachet waste In Accra, the daily rhythm of life is shaped by water sachets. Small, plastic packets that provide affordable drinking water where pipes and bottles fall short. They are everywhere: tucked into street stalls, handed to commuters, carried by children on their way to […]
Plastic Overshoot Day 2025: Warning signal, opportunity for change
Today, September 5, 2025, is Plastic Overshoot Day. It marks the moment when the world’s plastic waste generation surpasses our ability to manage it. From this day onward, every additional ton of plastic risks becoming pollution, leaking into rivers, oceans, soils, and even our bodies. This year’s EA for Impact Report findings are sobering. Global […]
