At Naitre, sustainability has always meant more than good intentions, it means making choices that protect the people and places we all depend on.
Around the world, plastic pollution continues to threaten coastlines, communities, and ecosystems. That’s why Naitre is taking a meaningful step forward through a new partnership with Plastic Collective, turning its commitment to responsible business into measurable, certified action.
Every Naitre purchase now helps support the Asase Community Based Collections & Recycling Project in Ghana, a Verra-certified initiative that recovers and recycles plastic waste before it reaches the environment.
In the first year alone, this partnership will support the recovery of 2 tonnes of plastic, reducing pollution while strengthening livelihoods for local collection communities.
A brand built on better choices
Naitre was founded on a simple belief: the journey to parenthood deserves science-backed support that respects both people and planet.
From our clinical-grade prenatal supplements to sustainable, plastic-neutral sachets, Naitre supports individuals and couples preparing for conception with clean, effective, and responsibly packaged solutions. Our formulations are created in collaboration with leading nutritionists and medical professionals — always with a commitment to ethical sourcing, minimal impact, and maximum care. Naitre has always looked for ways to reduce its environmental footprint and create meaningful impact.
Partnering with Plastic Collective is the next chapter in that journey — one that aligns measurable environmental progress with the values that Naitre stands for.
Why this partnership matters
In many coastal and rural regions, families earn a living by collecting and sorting discarded plastic. But without proper recovery and recycling systems, that plastic often ends up in rivers, beaches, and oceans.
Through this partnership, Naitre is helping change that. Each contribution supports:
- Plastic recovery and recycling in areas most impacted by pollution
- Fair and safe livelihoods for waste collectors and their communities
- Circular systems that transform discarded plastic into valuable new materials
This is the impact that’s felt not just in supply chains, but in homes, communities, and ecosystems.
When customers choose Naitre, communities thrive
Every purchase now carries a deeper purpose. When customers choose Naitre, they’re also choosing:- Cleaner coastlines
- Stronger community livelihoods
- A world where waste becomes a resource, not a burden
A small decision at checkout becomes part of a much larger story, one where collective action creates real environmental change.
Verified impact, built on trust
Behind every kilogram of recycled plastic is proof you can trace.
Through Verra-certified Plastic Recovery Credits, Naitre ensures that every kilogram collected is:
- Tracked and audited
- Verified against global environmental standards
- Converted into measurable, transparent impact
Customers can trust that their purchase fuels real, certified recovery where it matters most.
Leading a new kind of sustainability movement
This partnership is a model for how brands and consumers can work together to drive meaningful change.
Naitre is showing that progress doesn’t have to come from major overhauls. It can come from thoughtful design, better materials, and everyday decisions that add up over time.
Plastic Collective is proud to partner with brands that prove business and purpose can move in the same direction.
Join the movement
If your brand wants to turn sustainability commitments into measurable, verifiable action, we can help.
Learn how certified plastic recovery can strengthen your sustainability strategy and connect your customers to real impact.
