For Albae, sustainability has always meant more than good intentions, it means making choices that protect the people and places we all depend on.
Around the world, plastic pollution continues to threaten coastlines, communities, and ecosystems. That’s why Albae is taking a meaningful step forward through a new partnership with Plastic Collective, turning its commitment to responsible business into measurable, certified action.
Every Albae purchase now helps support the Asase Foundation – Community Based Collections & Recycling Project in Ghana, a Verra-certified initiative that recovers plastic waste before it reaches the environment.
In the first year alone, this partnership will support the recovery of 1 tonne of plastic, reducing pollution while strengthening livelihoods for local collection communities.
For every Albae product sold, that means 100 grams prevented from entering oceans.
Albae is now Plastic Neutral: offsetting plastic through certified recovery.
A brand built on better choices
Albae was founded on a simple belief: clean nutrition and a clear conscience should go together.
From nutrition made with microalgae, the original source of the omega-3s fish are known for, grown in closed tanks so nothing is taken from the ocean, to products independently tested and A+ rated by Unbox Health and a public commitment to halve its emissions by 2030, the brand has always looked for ways to reduce its environmental footprint and create meaningful impact.
Partnering with Plastic Collective is the next chapter in that journey — one that aligns measurable environmental progress with the values that Albae stands for.
“Our packaging still uses plastic, and we would rather say that plainly than hide it. Funding certified collection is how we take responsibility for that plastic today, while we keep working to use less of it.”
— Yashraj Jariwala, Co-founder & CEO, Albae
Why this partnership matters
In many coastal and rural regions, families earn a living by collecting and sorting discarded plastic. But without proper recovery and recycling systems, that plastic often ends up in rivers, beaches, and oceans.
Through this partnership, Albae is helping change that. Each contribution supports:
- Plastic recovery in areas most impacted by pollution
- Fair and safe livelihoods for waste collectors and their communities
- Circular systems that transform discarded plastic into valuable new materials
This is the impact that’s felt not just in supply chains, but in homes, communities, and ecosystems.
When customers choose Albae, communities thrive
Every purchase now carries a deeper purpose. When customers choose Albae, they’re also choosing:
- Cleaner coastlines
- Stronger community livelihoods
- A world where waste becomes a resource, not a burden
A small decision at checkout becomes part of a much larger story, one where collective action creates real environmental change.
Verified impact, built on trust
Behind Albae’s certified plastic collection investment is evidence you can trace.
Through Verra-certified Waste Collection Credits issued under Verra’s Plastic Waste Reduction Program, Albae ensures that every kilogram collected is:
- Tracked and audited
- Verified against global environmental standards
- Converted into measurable, transparent impact
Customers can trust that their purchase fuels real, certified recovery where it matters most. The full disclosure, including the Verra Registry serial number, is public at plasticcollective.co/disclosures-albae.
Leading a new kind of sustainability movement
This partnership is a model for how brands and consumers can work together to drive meaningful change.
Albae is showing that progress doesn’t have to come from major overhauls. It can come from thoughtful design, better materials, and everyday decisions that add up over time.
Plastic Collective is proud to partner with brands that prove business and purpose can move in the same direction.
Join the movement
If your brand wants to turn sustainability commitments into measurable, verifiable action, we can help.
Learn how certified plastic recovery can strengthen your sustainability strategy and connect your customers to real impact.
