Coca-Cola Australia: World without waste – The Guardian

The latest figures suggest that by 2050, if left unmanaged, the weight of plastic in the ocean will be more than the weight of fish. We have all seen the environmental impact: footage of floating trash islands and sea life suffocated by our rubbish.
But what if the problem isn’t actually the plastic? What if it’s the way we think about it?
A no-waste economy is possible…