Buy One Remove One for brands
Buy One Remove One links product sales to certified plastic recovery, giving brands a practical way to turn plastic responsibility into visible, measurable action.
A clearer way to act on plastic without waiting for a major packaging change.
Get in touch to find out more!
See what Buy One Remove One
would look like for your brand.
Brands are under growing pressure to
show
real action
on plastic
Intent is no longer enough. More brands are being asked to show what they are actually doing on plastic, not just what they plan to do.
That pressure is coming from customers, retailers, internal teams, and growing skepticism around broad sustainability claims.
The question is getting simpler:
What action is the brand actually taking now?
That is where many plastic stories start to weaken.
How Buy One Remove One works
Buy One Remove One links product sales to certified plastic recovery.
It gives brands a practical way to connect commercial activity to measurable plastic action.
Instead of relying on broad intent or long-term plans alone, brands can show visible action now.
Three simple steps
1
Scope your plastic footprint
We assess your packaging or sales data.
2
Activate certified recovery
Plastic is recovered through verified programs.
3
Turn it into visible, measurable action
Buy One Remove One gives your brand a clearer plastic action story backed by proof.
Every sale helps fund certified plastic recovery.
Why brands use it
Buy One Remove One helps brands move from plastic responsibility as an idea to plastic responsibility as action.
It is designed for brands that want:
- visible action
- measurable progress
- a clearer sustainability story
- something practical they can communicate internally and externally
Key points:
- no packaging redesign required
- certified recovery systems
- traceable impact documentation
- measurable recovery outcomes
The strongest brands act before pressure forces the issue
Move early and you get:
- more control over your sustainability story
- more time to build credible proof
- a stronger position before scrutiny increases
Wait too long and you risk:
- reactive decisions under pressure
- weaker options and limited flexibility
- less control over how your claims are challenged
- competitors defining the standard before you do
Buy One, Remove One gives brands a practical way to act now with action that is visible, measurable, and easier to communicate.
Certified recovery with real-world impact
When your brand activates Buy One Remove One, the plastic recovery commitment supports certified systems delivering measurable environmental and social impact.
ASASE Foundation, Ghana
- Ghana’s only fully circular plastic initiative
- 15,744,000 kg recovered
- 4,383,000 kg recycled
- 78% women-led
SEArcular by Greencore, Indonesia
- Indonesia’s first ocean-bound certified project
- 24,178,000 kg recovered
- 20,843,000 kg recycled
- 50% women workforce
Bring Buy One Remove One to life
across your brand
Buy One Remove One does not have to stay behind the scenes.
We can show how Buy One Remove One could appear across packaging, product pages, website messaging, campaigns, and other customer touchpoints.
Book a consultation
In 30 minutes, you’ll get a clear view of:
- how Buy One Remove One could apply to your products
- what visible plastic action could look like for your brand
- how the model could support your current sustainability efforts
- whether it fits commercially and operationally
No pressure. Just a practical discussion.
Not ready to talk yet?
Generate your Buy One Remove One plan to explore how Buy One Remove One could apply to your brand, products, or packaging footprint.
A lower-friction way to explore what Buy One Remove One could look like before booking a conversation.
A simple way to explore this before committing to a call.
Frequently Asked Questions
Do we need to redesign our packaging?
No. Buy One Remove One is designed to work without requiring a packaging redesign or major production change.
Is the recovery certified?
Yes. Recovery is connected to certified and traceable systems designed to support more credible claims.
What does this help us do?
It gives brands a practical way to turn plastic responsibility into visible, measurable action.
Who is this relevant for internally?
Usually teams across brand, sustainability, operations, and leadership.
What happens in the consultation?
We look at your current situation, discuss how Buy One Remove One could apply, and assess whether it is a fit.
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